Undariya Worsley
Research & Design
Through different projects research was vital, from target customers, competitors, trends to market research for each project.
Mulberry Handbag Auction, project for the final campaign. Researched into the brands customers, what type of a lifestyle, where they shopped, worked and the demographic.
Mulberry Handbag Auction, project for the final campaign. Researched into the competitors target market, as the one of the aims of the project was to change the target market.
Mulberry Handbag Auction, project for the final campaign. Coming up with 3 different ideas in which a brand can improve and why before making the final choice.
Mulberry Handbag Auction, project for the final campaign. Market research is necessary to understand where the brand stands against the competitors which included product prices to services they provide.
Mulberry Handbag Auction, project for the final campaign. Choosing the biggest competitors for Mulberry was Louis Vuitton, Burberry and Fendi, compared their previous campaigns to see what needed to improve.
Mulberry Handbag Auction, project for the final campaign. This shows what the process was before the the final promotions chosen and why.
Mulberry Handbag Auction, project for the final campaign. The idea of this project was the promotions, the campaign plan shows when and how these would be imputed.
Mulberry Handbag Auction, project for the final campaign. The media plan had to be though out clearly, shows precisely every detail of the campaign from the production of the limited edition handbags to the auction date.
Swatch Box project - Researching into the brand, market, customers and competitors to come up with areas which could be changed/improved.
Swatch Box project - Researching into the brand, market, customers and competitors to come up with areas which could be changed/improved.
Swatch Box project - Researching into the brand, market, customers and competitors to come up with areas which could be changed/improved.
Swatch Box project - Researching into the brand, market, customers and competitors to come up with areas which could be changed/improved.
Trend Research project - Researching into different trends to create designs for business cards. Customisation trend seen in A/W 2012, customising clothes and accessories. Customised old handbags to create something new and up to date.
Trend Research project - Researching into different trends to create designs for business cards. Customisation trend seen in A/W 2012, customising clothes and accessories. Customised old handbags to create something new and up to date.
Trend Research project - Researching into different trends to create designs for business cards. Customisation trend seen in A/W 2012, customising clothes and accessories. Customised old handbags to create something new and up to date.
Trend Research project - Researching into different trends to create designs for business cards. The Leg design was for the leggings/jeggings trend which was seen in A/W 2012
Trend Research project - Researching into different trends to create designs for business cards. The Leg design was for the leggings/jeggings trend which was seen in A/W 2012